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When I bought my first property, hosting felt simple. Guests booked far in advance, competition was manageable, regulatory scrutiny hadn’t hit full stride yet, and if you furnished your place decently, you could almost count on it performing.
But after six years of hosting, analyzing hundreds of properties across multiple states, and running a portfolio that now grosses more than $1 million annually, one truth stands above the rest: The game has changed, and it’s simply not as easy as it used to be.
As BiggerPockets’ resident short-term rental expert and a full-time investor based in Houston, Texas, I own and manage more than 20 unique rentals, from cabins to glamping sites to A-frames, and everything in between.
Long before Airbnb, I studied hotel management at the Hilton College at the University of Houston, where I learned how guests think, how revenue management works, and what drives exceptional hospitality. Today, those lessons are more relevant than ever.
Here are six insights shaped by years of data, hundreds of conversations with hosts, and thousands of guest stays. These are the realities modern hosts need to understand.
1. Booking Lead Times Are Shrinking Fast
Back in 2019, a fully booked calendar two months out was standard. Guests planned ahead, hosts could predict revenue, and dynamic pricing followed smooth patterns.
That world is gone. Today, many markets are seeing average booking windows of around 20 days, and for smaller, more experiential stays, bookings often happen within a week of arrival.
I once had a couple book one of my Mirror Houses for 2 p.m., with check-in two hours later. They said they saw it on TikTok and decided to go immediately.
This level of spontaneity is becoming standard. It is not a sign of declining demand. It’s simply a shift in traveler behavior.
This shift means hosts need to adjust their systems. A quiet calendar a month out does not mean your listing is struggling. It means travelers are booking differently. It also means your pricing needs to be highly responsive to market trends rather than set weeks in advance.
What helps in this environment?
- Daily dynamic pricing that reacts to local demand
- Cleaners prepared for shorter turnover notice
- Refresh checks for units that sit empty for several days
- Systems that support last-minute communication and preparation
2. Guests Aren’t Buying Bedrooms. They’re Buying Experiences.
One of the most apparent shifts in the STR industry is that guests choose stays based on how the experience makes them feel rather than the number of rooms. A perfectly furnished two-bedroom will often lose out to a smaller but more unique cabin with great lighting, a fire pit, or a forest deck. The emotional impact is what matters.
This clicked for me after reading a guest review that said, “The fire pit under the trees made us feel like we were in our own little world.” They never mentioned the mattress, linens, kitchen, or decor I spent weeks perfecting. Their memory centered on one intentional experience.
To lean into this shift, hosts should think like experience designers rather than landlords. Ask: What detail in your listing creates a moment guests will remember for years? That moment could be:
- A romantic outdoor soaking tub.
- The first morning coffee on a deck above the treetops.
- A curated playlist plays softly when they arrive.
- A stunning interior design aesthetic.
- A stargazing hammock with soft lighting.
People are not buying a place to sleep. They are buying a story they want to live inside.
3. Every Great STR Needs a Moat
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A moat is a competitive advantage that other hosts cannot easily copy. It could be a view, a unique architectural style, a location near a major attraction, or a premium amenity other hosts are unwilling to invest in. Without a moat, you will always be competing on price.
One of my lakefront properties had a small private cove. It wasn’t grand or luxurious, but guests fell in love with it. They drank wine by it, took anniversary photos, and wrote emotional reviews. That cove became the listing’s moat because no other host could re-create it.
Examples of strong moats include:
- A breathtaking view.
- A rooftop deck with a fire table.
- A sauna or outdoor shower experience.
- A property directly beside a hiking trail or waterfall.
- A private forest clearing.
- A design theme executed at a high level.
If a competitor can copy your advantage with a weekend shopping trip, it is not a moat.
4. Views Are Always Worth Paying For
Views are among the most consistent drivers of STR performance across every data set I have analyzed. Whether it is mountains, lakes, rivers, or oceans, a property with a view typically earns higher nightly rates and occupancy and stronger guest sentiment.
I once toured two cabins in the same neighborhood that were practically identical. One overlooked the tree canopy. The other opened to a sweeping mountain panorama.
The cabin with the view generated more than $40,000 in additional annual revenue. Same layout, size, and furniture quality. The only difference was the emotional impact when a guest stepped onto the deck.
A genuine view also improves long-term resale value. If you gasp when you first see a view, your guests will too.
5. Direct Bookings Are the Future of STR Profitability
Every experienced host eventually learns that Airbnb is not their business. It is one marketing channel. Direct bookings create higher margins, better guest relationships, and more consistent income. They also reduce dependency on platform policies or algorithm changes.
Building a strong direct booking ecosystem takes time. I started with a simple Lodgify site and eventually upgraded to a custom Boostly site as my brand grew.
Social media became a major accelerant. Guests discovered my properties through Instagram Reels or TikTok videos, and then booked directly via the website link in my profile.
Direct booking guests tend to:
- Stay longer.
- Spend more on add-ons.
- Complain less.
- Treat the property with more care.
- Return more frequently.
A diversified booking strategy creates stability and long-term resilience.
6. Dominate One Market Before Expanding Everywhere
Many investors spread themselves too thin by buying one property in several different markets. It sounds attractive, but it creates operational chaos. Multiple vendors, other regulations, unfamiliar tax rules, different time zones, regulatory hurdles, and inconsistent guest expectations can quickly turn a fun project into a stressful business.
When you dominate a single market, you build density, which creates efficiency. Vendors know you. Cleaners prioritize you. Guests follow your brand. Systems are easier to scale. You intuitively understand the seasonality, pricing patterns, legal landscape, and visitor behavior.
Benefits of going deep before wide include:
- Lower operational costs.
- Better vendor relationships.
- Higher-quality cleans.
- Better guest communication.
- Improved brand recognition.
- A scalable, sellable business model.
Once your systems are built and tested in one place, expanding elsewhere becomes far easier and far less risky.
Final Thoughts
Short-term rentals are not dying. They are maturing. Travelers are more experience-driven, booking patterns are tighter, and the operational bar is higher than ever. Hosts who adapt to these shifts are seeing stronger performance now than at any point in the last decade.
