Once the haze clears from Thanksgiving sales, you might feel like a triumphant bargain hunter — or maybe you’ll be panicking over your receipts. Either way, you’re not alone.
“Retailers have been pushing people to shop earlier and harder for years,” says Melissa Caro, a certified financial planner based in New York City and founder of digital platform My Retirement Network. “It’s incredibly normal to overshoot a bit on Black Friday or Cyber Monday.”
In fact, holiday shoppers plan to spend $1,107, on average, for gifts this year, according to a NerdWallet study, which is $182 more than last year’s average.
Overspending happens for people at all income levels, says Tom Geoghegan, a CFP with Beacon Hill Private Wealth in Summit, New Jersey. “It doesn’t really matter if you’re making five figures, high six figures or even seven figures,” he says. “People just tend to get out over their skis and then that guilt comes in.”
But your November guilt doesn’t have to ruin the rest of your holidays. Here’s how to recover from any overspending and set yourself up for smoother holidays ahead.
Do a shopping reality check
In the wake of your Thanksgiving shopping spree, look at all of your purchases (or make a list) and evaluate: Did you buy holiday gifts, and are you happy with them? Did you overspend? Did you make any impulse buys?
“Most people don’t do an honest inventory, and that’s where the trouble starts,” Caro says.
When you look at the whole haul, Caro says, a few things usually will be clear: “What was an actual gift you’re happy about, and what was impulse noise driven by limited-time deals and ‘act now’ messaging?” she asks.
It might be that you got stellar gifts for some people in your life and you’re done with that shopping. If that’s the case, check them off your list and don’t do any more browsing for them in December.
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Make use of return policies
If you end up with regrets, remember that you can return things. Retailer return policies around the holidays are typically fairly generous, in order to allow giftees time to return unwanted presents.
“If you truly overspent, it’s not defeat to take things back,” Caro says. “On the flip side, if you look at everything and think, ‘Actually these are the gifts I wanted to give,’ then call it done.”
Returning purchases can help you rescue a budget in distress, particularly if your shopping is jeopardizing your ability to pay for basic expenses in December. You don’t want to put yourself in a position where your holiday spending creates a credit card bill that takes three to six months to pay off next year, Geoghegan says. Not only will you pay interest on that balance, but it could throw off some of the financial goals you’ve already set.
“We don’t want people to be in a situation where they’re having to cut back on the 529,” Geoghegan says.
After you’ve dipped your toes in the holiday shopping waters, put some limits on the rest of your spending. How much more can you reasonably lay out on the holidays? That number may be smaller than previous years if you spend a big chunk during Thanksgiving weekend sales.
“The goal isn’t a perfect budget,” Geoghegan says. “It’s stopping a spiral. A single number for gifts, travel and gatherings tends to work better than tracking every line item.”
If that number is looking slim, now’s the time to consider trade-offs to keep overall costs down. You might decide you’ll eat fewer dinners out in December, for instance, or stop ordering takeout.
“It’s those kinds of swaps, rather than ‘Nobody can use their credit card for the rest of the month,’” Geoghegan says. “We still have time to — maybe not right the ship, but we have time to at least make it not the Titanic.”
Pump the brakes on impulse buys
If Thanksgiving weekend shopping turns into a free-for-all, it pays to put some guardrails around the rest of your holiday spending.
At a basic level, tracking your purchases, whether that’s in a Google Doc or a spreadsheet, can help you prevent gift creep — the phenomenon of picking up “just one more” stocking stuffer for your giftees.
To slow yourself down, consider giving yourself a 24-hour waiting period before buying. “Just see how you feel about it the next day,” Caro says. “A lot of times that will eliminate the overspending, and that kind of helps you be a little more thoughtful around gift giving.”
If you’re veering toward spending more than you planned this holiday season, bookmark a month or two in 2026 to buckle down and pay off those bills.
“A month is not terribly difficult to handle,” says John Bell, a CFP and owner of Free State Financial Planning in Highland, Maryland. “It’s easier than saying, ‘I’m not going to do anything for the next six months.’”
And ideally, you’ll be motivated to create a savings bucket for next year’s holidays. You could, for example, budget $1,000 for holiday spending next year.
That would mean setting aside about $91 dollars a month for the first 11 months of the year. This is far less painful than paying off a $1,000 credit card bill after the fact.
“The biggest issue I see is that people have not saved throughout the year and don’t have a defined amount they are going to spend on each person,” Bell says. “It’s just being more intentional and aware of it, rather than just going with the flow.”
